About Victor Barger

Assistant Professor of Marketing at the University of Wisconsin-Whitewater

Love and loneliness

“I can love you because I want to feel less alone, or I can love you because I want you to feel less alone. But only the latter requires me to imagine a consciousness independent of my own, and equally real.” —Garth Risk Hallberg

Source: ‘Why Write Novels at All?’, The New York Times

Choosing who may judge you

“It was while I was at interview that I finally noticed that subjecting myself to the judgement of an institution which I fundamentally disagreed with was bizarre.” —Elly Nowell, commenting on the rejection letter she sent the University of Oxford

Source: Magdalen Oxford gets rejection letter from student, BBC News

Printing the elements of a vector one per line in R

You know how R prints the elements of a vector horizontally?

> 1:5
[1] 1 2 3 4 5

Today I needed the elements printed one per line. After a bit of searching and hair-pulling, I stumbled upon the cat command:

> cat(1:5,sep="\n")
1
2
3
4
5

This is particularly useful when you need a line-by-line list of the variables in a data frame, which you can get with:

cat(names(dataframe),sep="\n")

To output the list directly to a file, use write instead of cat.

Creativity, divergent thinking, and psychopathology

[T]hinking outside the box might be facilitated by having a somewhat less intact box.

Source: de Manzano Ö, Cervenka S, Karabanov A, Farde L, Ullén F (2010) Thinking Outside a Less Intact Box: Thalamic Dopamine D2 Receptor Densities Are Negatively Related to Psychometric Creativity in Healthy Individuals. PLoS ONE 5(5): e10670. doi:10.1371/journal.pone.0010670

Sensory Marketing in the Maine Antique Digest

Book CoverIt isn’t every day that academic texts receive coverage in the popular press, so I was excited to learn that a review of a book I contributed to, Sensory Marketing: Research on the Sensuality of Products, was published in the November 2010 issue of the Maine Antique Digest.

If you’re interested, you can read the review here: “A Book Review: Please Touch!” And if you’re really interested, you can buy the book on Amazon!

Why would anyone want to start their own business?

In response to a question about why people start their own businesses, Seth Godin writes:

The people who successfully start independent businesses … do it because we have no real choice in the matter. The voice in our heads won’t shut up until we discover if we’re right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime.

This jibes with a recent article in The New York Times: ”Just manic enough: Seeking perfect entrepreneurs“.

Of course, another common reason may be a desire for control over one’s work environment.