Research

My research interests include:

  • Consumer behavior, consumer psychology, and marketing
  • Language, sociolinguistics, and social media listening
  • Artificial intelligence, machine learning, and natural language processing
  • Digital marketing and social media
  • Social influence, social conformity, and norms
  • Measurement and psychometrics
  • Marketing education and the scholarship of teaching and learning (SoTL)

My publications include:

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