Made to Stick

Made to Stick: Why Some Ideas Survive and Others Die is a must-read for anyone charged with communicating ideas or influencing others. Chip Heath, professor of organizational behavior at Stanford, and Dan Heath, co-founder of Thinkwell, distill the secrets of effective communication into six principles: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. To illustrate their framework, they employ numerous anecdotes and case studies. Well-written and fun to read, it’s no surprise this book is a New York Times bestseller.


Master storyteller Malcolm Gladwell surveys research on the unconscious mind in Blink: The Power of Thinking Without Thinking. Adeptly weaving research findings with anecdotes, Gladwell engages the reader in a fascinating exploration of the power of the unconscious. If you’re interested in how people think, you’ll likely enjoy this book. Also check out Strangers to Ourselves: Discovering the Adaptive Unconscious and Hare Brain, Tortoise Mind: How Intelligence Increases When You Think Less.