Made to Stick

Made to Stick: Why Some Ideas Survive and Others Die is a must-read for anyone charged with communicating ideas or influencing others. Chip Heath, professor of organizational behavior at Stanford, and Dan Heath, co-founder of Thinkwell, distill the secrets of effective communication into six principles: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. To illustrate their framework, they employ numerous anecdotes and case studies. Well-written and fun to read, it’s no surprise this book is a New York Times bestseller.

Doctoral Consortium PowerPoint Slides

The PowerPoint slides from Consortium are now available for download! This is a virtual treasure trove of information for doctoral students in marketing, even those who did not attend Consortium this year. Note that each PDF file contains slides from multiple talks, so it may be helpful to review the program when going through the files.