The PowerPoint slides from Consortium are now available for download! This is a virtual treasure trove of information for doctoral students in marketing, even those who did not attend Consortium this year. Note that each PDF file contains slides from multiple talks, so it may be helpful to review the program when going through the files.
The Robert J. Trulaske, Sr. College of Business hosted the 43rd American Marketing Association Sheth Foundation Doctoral Consortium at the University of Missouri earlier this month. “Consortium”, as it’s generally called, is a professional development and networking conference for Ph.D. students in marketing. Top marketing scholars from around the world attend the conference to offer advice to students in their third or fourth year of study. I was extremely fortunate to be invited to attend this year. I won’t attempt to describe the experience, but I can honestly say it qualifies as one of the highlights of my doctoral studies. If you’re interested in the topics covered at Consortium, you can view the program as a PDF. The conference organizers have also promised to post the PowerPoint slides from the presentations, which may be of interest even to students and faculty who did not attend this year.
I just returned from SCP 2008, which was held in New Orleans. What a great conference! The two keynote speakers, Russel Fazio and John Cacioppo, were simply amazing; it was inspiring to hear them talk about their research.
Joann Peck and I presented our working paper, In Search of a Surrogate for Touch: The Effect of Haptic Imagery on Psychological Ownership and Object Valuation, at the working paper session. We received a number of helpful questions and suggestions. The session also provided a welcome opportunity to interact with the other participants and learn about their research.
Incidentally, here’s the abstract from our working paper:
Previous research has shown that consumers value objects more highly if they own them, a finding commonly known as the endowment effect. This effect extends beyond legal ownership to psychological ownership, which can arise simply from touching an object. In this research, we explore the possibility of using touch (haptic) imagery as a surrogate for actual touch. An experimental study demonstrates that an increase in psychological ownership and valuation can be obtained by having consumers close their eyes and visualize touching an object; moreover, this increase is similar in magnitude to that obtained from having consumers actually touch the object.
If you’d like a copy of our paper, let me know and I’ll be happy to send it to you when it’s available.
Okay, now that I’m all invigorated it’s time to get back to work!
Just returned from Agent 2007: Complex Interaction and Social Emergence at Northwestern University, where I presented my paper The Evolution and Persistence of Dominant Roles in Interorganizational Relationships. Here’s the abstract:
Recent application of role theory to economic behavior (Montgomery 1998) has provided new insights into interorganizational relationships (Heide and Wathne 2006). In particular, role theory offers a framework for investigating the source of seemingly contradictory accounts of economic exchange, including Uzzi’s (1997; 1996) finding that embeddedness enhances firm survival in the apparel industry and Wathne, et al.’s (2001) discovery that embeddedness does not insulate a firm from price competition in the commercial banking industry. The key to understanding these discrepancies lies in the divergent evolution of dominant relationship roles. This paper investigates the evolution and persistence of roles in interorganizational relationships from a role-theoretic perspective using agent-based modeling.
If that sounds interesting, you’re welcome to read it when it’s published in the conference proceedings.