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About Victor Barger

Associate Professor of Marketing at the University of Wisconsin-Whitewater

Writing for Social Scientists

Writing for Social Scientists: How to Start and Finish Your Thesis, Book, or Article by Howard Becker is much more than a guide to writing; it is a guide to becoming a prolific (and thus successful) academic. Whereas many books on writing focus on style and grammar, Becker takes a broader view, covering everything from the writing process (“writing is a form of thinking”) to common pitfalls (the “One Right Way”) to writing’s place in research (think “working draft”). Becker illustrates his ideas with examples from his career as a professor of sociology, and his sociological perspective is refreshing, even liberating. If you’re an academic looking for ways to put off writing that next paper, I highly recommend this book.

You are what you write

In the academic world, texts and their authors are inseparable.

Source: Kamler, B. & Thomson, P. (2008). The failure of dissertation advice books: Toward alternative pedagogies for doctoral writing. Educational Researcher, 37, 507-514.

Made to Stick

Made to Stick: Why Some Ideas Survive and Others Die is a must-read for anyone charged with communicating ideas or influencing others. Chip Heath, professor of organizational behavior at Stanford, and Dan Heath, co-founder of Thinkwell, distill the secrets of effective communication into six principles: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. To illustrate their framework, they employ numerous anecdotes and case studies. Well-written and fun to read, it’s no surprise this book is a New York Times bestseller.

Blink

Master storyteller Malcolm Gladwell surveys research on the unconscious mind in Blink: The Power of Thinking Without Thinking. Adeptly weaving research findings with anecdotes, Gladwell engages the reader in a fascinating exploration of the power of the unconscious. If you’re interested in how people think, you’ll likely enjoy this book. Also check out Strangers to Ourselves: Discovering the Adaptive Unconscious and Hare Brain, Tortoise Mind: How Intelligence Increases When You Think Less.

Proust was a Neuroscientist

Proust was a Neuroscientist explores the sometimes curious relationship between art and science. In each chapter, author Jonah Lehrer reveals how a particular artist—Walt Whitman, George Eliot, Auguste Escoffier, Marcel Proust, Paul Cézanne, Igor Stravinsky, Gertrude Stein, and Virginia Woolf—anticipated later discoveries by neuroscientists. Simultaneously, Lehrer considers how the artists themselves were influenced by scientific thinking at the time. Even if science isn’t your cup of tea, Lehrer’s insights into the artists’ goals, thought processes, and influences should prove fascinating.

The Joy of Teaching

“Welcome to your first year of teaching.” So begins The Joy of Teaching: A Practical Guide for New College Instructors by Peter Filene. Easy-to-read, concise, and not overly pedantic, The Joy of Teaching is a great introduction to college teaching for first-year teachers. Filene surveys the fundamentals—everything from constructing a syllabus to “teaching and not perishing”—without drowning the reader in details. He also explores topics that have only recently gained prominence in the educational literature, making the book a worthwhile read even for experienced teachers. Finally, endnotes and an annotated bibliography provide direction for additional reading and research.

Language as data compression

Language is one of the best data-compression mechanisms we have. The information contained in literature, or even e-mail, encodes our identity as human beings. … Twelve words from Voltaire can hold a lifetime of experience. —Martin Wattenberg

Source: Visualizing Big Data: Bar Charts for Words, Wired Magazine

Doctoral Consortium PowerPoint Slides

The PowerPoint slides from Consortium are now available for download! This is a virtual treasure trove of information for doctoral students in marketing, even those who did not attend Consortium this year. Note that each PDF file contains slides from multiple talks, so it may be helpful to review the program when going through the files.