Sensory Marketing in the Maine Antique Digest

Book CoverIt isn’t every day that academic texts receive coverage in the popular press, so I was excited to learn that a review of a book I contributed to, Sensory Marketing: Research on the Sensuality of Products, was published in the November 2010 issue of the Maine Antique Digest.

If you’re interested, you can read the review here: “A Book Review: Please Touch!” And if you’re really interested, you can buy the book on Amazon!