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About Victor Barger

Associate Professor of Marketing at the University of Wisconsin-Whitewater

On the challenges of writing a dissertation

The major problem with writing a dissertation is the management of emotions. Few students have ever attempted such a large project prior to undertaking their dissertations. They will encounter ups and downs, optimism and pessimism about their progress. My best advice stems from very basic knowledge about the psychology of learning: break large tasks into small tasks and set your goal to finish the small tasks in a timely fashion. —Professor Jerry Marwell, Department of Sociology, University of Wisconsin–Madison

Source: A Dissertator’s Primer, The Writing Center at UW–Madison

Pasting SPSS charts into iWork Pages

If you select a chart in SPSS, copy it, and then paste it into a Pages document, you’ll likely see a series of blank lines in place of the chart. This is due to SPSS copying the chart in multiple formats, one of which is “Plain Text”. Unfortunately, “Plain Text” is the format Pages elects to use when you paste the chart. SPSS Copy Special Dialog Box

To get around this problem, choose “Copy Special…” from the Edit menu in SPSS. A dialog box will appear, in which you can uncheck “Plain Text” and “Rich Text (RTF)” and check “Images”. Now when you paste the chart into Pages, the chart graphic should appear. To retain this behavior for subsequent uses of the “Copy” command, check “Save as default for this session”.

Making the complicated simple

Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity. —Charles Mingus

Sources: My Tips on WordPress.com and ThinkExist.com

Marketing ROI

What’s the ROI of putting your pants on in the morning? —Scott Monty

Source: What’s the ROI of Putting Your Pants on in the Morning?, AdvertisingAge

Showing appreciation

[E]verything someone does for you has an opportunity cost. That means if someone takes time out of his or her day to attend to you, there’s something they haven’t done for themselves or for someone else. It’s easy to fool yourself into thinking your request is small. But when someone is busy there are no small requests. They have to stop what they’re doing, focus on your request, and take the time to respond. With that in mind, there is never a time when you shouldn’t thank someone for doing something for you.

Source: What I Wish I Knew When I Was 20 by Tina Seelig

Seamless integration of Papers and DEVONthink

Two of my favorite programs on the Mac are Papers and DEVONthink Pro Office. Papers provides a terrific interface for storing and organizing journal articles, and DEVONthink Pro Office offers powerful indexing and searching of PDF files.

Recently I was thrilled to find an easy way to use the two programs together. If Papers is configured to store your PDF files in its library (the default), DEVONthink can index these without duplicating them in its database. To configure:

  • Launch DEVONthink
  • Open an existing DEVONthink database or create a new one
  • Choose “Index…” from the “File” menu
  • Locate and select the folder where your Papers library is stored (by default the folder is called “Papers” and it’s stored in the “Documents” folder in your home directory)

If you have a large number of papers, it may take a while for DEVONthink to index them. Once indexing is complete, you’ll see a folder structure that mimics the structure of your Papers library. You can now search your PDF files in DEVONthink!

To update your DEVONthink index (e.g., after adding articles to your Papers library), click on the “Papers” folder in your DEVONthink database and choose “Synchronize” from the “File” menu.

NSF concludes "science hard"

From The Onion, a bit of humor related to my previous post:

INDIANAPOLIS—The National Science Foundation’s annual symposium concluded Monday, with the 1,500 scientists in attendance reaching the consensus that science is hard.

“For centuries, we have embraced the pursuit of scientific knowledge as one of the noblest and worthiest of human endeavors, one leading to the enrichment of mankind both today and for future generations,” said keynote speaker and NSF chairman Louis Farian. “However, a breakthrough discovery is challenging our long-held perceptions about our discipline—the discovery that science is really, really hard.”

See National Science Foundation: Science Hard for the rest of the article.

The Really Hard Science

Social scientists sometimes take flak from physical scientists for not doing “real science.” If you’re a social scientist and you’ve experienced this, you may appreciate the following excerpt from “The Really Hard Science” by Michael Shermer (Scientific American, September 16, 2007):

Over the past three decades I have noted two disturbing tendencies in both science and society: first, to rank the sciences from “hard” (physical sciences) to “medium” (biological sciences) to “soft” (social sciences); second, to divide science writing into two forms, technical and popular. And, as such rankings and divisions are wont to do, they include an assessment of worth, with the hard sciences and technical writing respected the most, and the soft sciences and popular writing esteemed the least. Both these prejudices are so far off the mark that they are not even wrong.

I have always thought that if there must be a rank order (which there mustn’t), the current one is precisely reversed. The physical sciences are hard, in the sense that calculating differential equations is difficult, for example. The variables within the causal net of the subject matter, however, are comparatively simple to constrain and test when contrasted with, say, computing the actions of organisms in an ecosystem or predicting the consequences of global climate change. Even the difficulty of constructing comprehensive models in the biological sciences pales in comparison to that of modeling the workings of human brains and societies. By these measures, the social sciences are the hard disciplines, because the subject matter is orders of magnitude more complex and multifaceted.

The remainder of Shermer’s essay discusses the relationship between theory, observation, data, and communication. Definitely worth reading, if you’re interested.

On setting goals

I have a different approach. I look to see what things I enjoy doing and just try to figure out how to spend my time doing things that I enjoy. —Paul Buchheit

Source: 5 Startup Tips from the Father of Gmail and FriendFeed, Mashable

Writing for Social Scientists

Writing for Social Scientists: How to Start and Finish Your Thesis, Book, or Article by Howard Becker is much more than a guide to writing; it is a guide to becoming a prolific (and thus successful) academic. Whereas many books on writing focus on style and grammar, Becker takes a broader view, covering everything from the writing process (“writing is a form of thinking”) to common pitfalls (the “One Right Way”) to writing’s place in research (think “working draft”). Becker illustrates his ideas with examples from his career as a professor of sociology, and his sociological perspective is refreshing, even liberating. If you’re an academic looking for ways to put off writing that next paper, I highly recommend this book.